TNF Summer Basecamp
Covid turned the world upside down. As the reality of the situation set in, we realized this summer was going to be unlike any other. And “typical” summertime activities were not going to be possible, including summer camps - filling many parents with dread!
That’s where we saw a hole The North Face could fill.Provide children and parents with fun, educational activities that inspires them to explore the world right outside their door.
We created a 2 week summer camp experience that fit the reality of parents’ lives right now, and set kids up for a lifetime of exploration.
The camp program immersed kids in three critical elements of exploration:
1) Protect and respect the wonders this world has to offer,
2) Celebrate and support the community of exploration,
3) Be prepared for anything.
It was a complete success with over 20,000 Signups, 80% New Members and a total of 156M impressions.
Camper T-Shirt
No summer camp would be complete without a camp t-shirt. To stoke excitement,
we provided campers with a how-to video on how to tie-dye a t-shirt inspired
by a natural wonder of the world: The Aurora Borealis
Inviting All Campers!
To introduce The North Face Summer Base Camp, we created a :15 second stop-motion film
featuring The North Face products, as well as objects that hint to some of the activities our campers will be doing.
Week 1 - Exploring Locally
For the first week of camp, our lessons were taught by Jimmy Chin, Nina Williams and Ashima Shiraishi.
The lessons focused on exploring and learning more about the world right outside our front doors.
Campers join Photographer and Professional Mountaineer, Jimmy Chin, for a crash course in snapping epic shots and learn to make their own pinhole cameras.
Professional Climber, Nina Williams, teaches campers about natural-formed patterns and shares how to create a masterpiece with items found in the backyard.
Campers head to the kitchen with Professional Climber, Ashima Shiraishi, for tips on making healthy (and delicious) traily-friendly treats.
Week 2 - Exploring the World
The second week of camp featured lessons taught by Coree Woltering, Manoah Ainuu and Hilaree Nelson.
The lessons focused on the natural wonders of the world.
Coree Woltering, Professional Ultrarunner, teaches map making and navigation for getting out without getting lost.
Campers learn six essential skills for survival in the wilderness from Manoah Ainuu, Professional Climber.
Professional Ski Mountaineer, Hilaree, Nelson, closing the camp series by sharing what it’s like to climb Mt. Everest and teaching campers how to build at-home base camps.