TNF Futurelight S20
In Spring 2020, The North Face launched the second phase of FUTURELIGHT debuting a line of footwear and jackets that target the urban explorer. We developed a 360 multi-channel global campaign that ranged from film, OOH, print, digital and social.
Our creative encouraged the urban explorer to push their boundaries between nature and city - inspiring consumers to defy their own limitations, and embrace the future of outdoor technology. Because FUTURELIGHT is Made to Defy.
