Oki

To launch Oki, a brand new CBD beverage, we created an entire brand campaign around the idea “Feel Oki”. With eight flavors, each had its own unique “feel” based on the flavor and CBD component. This allowed us to create a cohesive brand story with a bespoke take for each flavor.

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“FEEL NATURAL” | LEMON GINGER HARMONY

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“FEEL CONTENT” | RASPBERRY SERENE

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“FEEL FOCUSED” | CUCUMBER MINT REFRESH

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“FEEL LIGHT” | HONEY TRANQUIL

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“FEEL CALM” | MINT RELAX

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“FEEL BALANCED” | WATERMELON RENEW

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“FEEL RESTORED” | ENHANCED WATER

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“FEEL NEW” | CRANBERRY REVIVE

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OOH

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