Dickies "Yours To Make"
We launched “Yours To Make” - a new US campaign for Dickies celebrating those who love what they do and take pride in their work.
No actors were featured in the commercials, only artists, creators and makers doing what they love.
These TV commercials were for the US market only.
“United by Dickies” Global Campaign
In 2020 we then created a global campaign, still fueled by the maker movement. It was the largest campaign ever for Dickies, featuring 10 makers spanning six countries.
This campaign titled “United by Inspiration, United by Dickies” showcased makers united in their passion to create.
Featured makers included American urban and rural farmers, a British barber, a German builder, a Canadian furniture maker, a Mexican metal sculptor,
a Chinese dancer and an American skateboarder. We chose a group of makers that was reflective of all of the regions that Dickies served,
as well as all the different trades and crafts: from the traditional artisan and blue-collar worker, to the more creative artisans.
The global shoot was originally scheduled for May, but of course the pandemic changed our course. Instead, we shot and produced (without a production company!)
the entire breadth of work using Zoom to collaborate and direct the makers who filmed themselves.
Below are 3 of the numerous assets we created for the campaign.